Helvetica Swiss Army Knife by Studio International
These posters were made for an international poster contest organized for the 50th anniversary (1957-2007) of probably the most used typography in history, Helvetica.
Really cool design that shows that the brand equity of Swiss Army’s multi-functionality has been embraced by culture so much that it is being remixed— one of the highest honors that a brand or product can enjoy. I totally want one of these when going into the creative wilderness.













