You need to watch this video interviewing Forecast Founder / CEO & Designer Rene Pinell. Firstly, because it’s fascinating and concerns a new awesome app on the location based scene. Secondly, because there’s a hilarious and unexpected twist at the end that reveals how reporters likely feel about tech / social innovation.
Forecast is a really awesome app that tells friends where you’re going. I am very intrigued by Rene’s previous app Hurricane Party as well, which let’s you discover parties and tell friends about parties you’re throwing. Hurricane Party has the potential to fit right into (and arguably already has) social life in an organic way, allowing friends to notify one another and locate cool stuff that’s happening.
Forecast— still in beta testing — takes it one step further and predicts where you’re likely to go based on your location check in habits. It leverages the sort of “what’s the point” Foursquare check in data and provides insight into what’s likely so it can be used for social planning. By the time you check in somewhere with Foursquare it’s often too late for friends to coordinate and we all know the social media induced angst that can create. If you’ve been spared it goes something like this:
Friend A: I’m at X location fsq/linkydinkdink with Friend B, C, D, and E! yay for us and this band / these drinks / generic awesomeness!
Friend F: sadness. I wanted to go to that but didn’t know that anyone else did.
Friend G: you douches, I work a block away from there and am now home. WHY DIDNT YOU TELL ME? lol #resentful
Friend H: I was there last week, love it! Have a mojito for me. #jealous!
Friend A: [with delay probably] Oh come here now you guys wooo #awesomeness #notawareofinconveniencingothers!
Friends G/ F-Z: no we are already home / traveling / working / chilling somewhere equally awesome slash awesomer #wishyouplannedaheadmore
So as you can see, Forecast is filling a crack in the social zeitgeist that you may not have realized existed. I love how it’s more about the behavioral insight than it is about the location-based check in data, and that’s why I’ll be jumping in as soon as it hits android.
*Also in this video the interviewer from the Weather Channel in the red dress TOTALLY rolls her eyes at him. She’s going to regret that! So unprofesh, so hilarious!