Love seeing film converge with social in this way. Content is content after all. Very smart move by the director.
I sort of can’t believe this is real.
It’s not real! It’s a student project by Mandy Brencys but I hope Evian recognizes the explosion of conversation and contacts Mandy about making them real. They’ve been trending on Twitter with this and it’s rare for that sort of enthusiasm to come from any brand-generated initiative. It’s a nice chance for Evian to jump on and leverage this. Evian’s agencies Syndicate and Euro should really recognize that and make something of it!
I totally want these if they’re made real, but they do have a sort of childhood bath bubble bottle vibe. I’m sure Evian would retool slightly. I’d be pretty stoked about the R2D2 one, but I’m not sure how I feel about drinking water from Chewbacca?
Wow. This chair scares the crap out of me. How often are you truly afraid?
I’m not afraid that much. Being startled by a piece of art is unquestionably a first world problem. But I doubt I’ll be able to get this out of my head. At least it’s provocative for a slightly higher purpose than gory flicks I can’t bear to watch. Spicy food and horror movies: things I want to like that so many people I adore seem to love but that I despise. That sentence probably needs 18 more commas in it. But the two things seem to go together. In college I became a broken record bugging my housemates to add the Sriracha AFTER I grabbed a bit of whatever they were cooking. Sriracha on everything and super gory movies: hello 2005.
I love some of the older scary flicks. Where it’s more than CGI— where it’s campy or psychological. Hitchcock films where the fear brewed is artful don’t bother me. It’s the scary for scary’s sake ones. There’s already so much creepy awfulness in the world, even fake blood spurts and the like make me nervous. Action movies are another story. Something hilarious about them makes them amusing. Gun violence and car chases aren’t as rattling as monsters and predators stomping around manifesting Jungian shadow archetypes.
In any case, I thought that this piece was worth documenting for that reason alone. Anything that makes your heart beat a bit faster.
To me, this chair immediately rendered awareness of FRAGILITY. Humans. We’re all so prone to tearing and we’re all so full of delicate guts. Delicate and horrible guts. Perfectly engineered guts that are frankly, rather impressive in function, but wow, so utterly horrible to behold. It really is best they stay inside. Slashing the upholstery was probably much like surgery. I wonder if the look of the guts was something the artist created or if it was added digitally? Either way it looks as real as I can imagine intestines or whatever that is looks.
I’d love to learn more about this piece. I came across it on some random design site and it was of course, not sourced. So frustrating and irresponsible. It’s such a pet peeve to me that people don’t think it urgent to SOURCE work. Ugh. So if anyone knows the artist responsible, please let me know. Reblog to help me find out? [thx]