Check out this leaked strategy deck on the newest update to Foursquare. Good for them on the monetization front! That said, not sure users will get into this, though I can see some very practical — and even creative— applications arising. In short, pricing will be on a Cost Per Click (or Cost per Action) basis.
Deck via Business Insider
On January 4th, 2007, Steve Jobs presented the iphone for the very first time. At 4:50 minutes in, he prank called Starbucks to show off the groundbreaking GPS mapping features, saying:
"Yes, I’d like to order 4,000 lattes to go, please, No, just kidding. Wrong number. Goodbye!"
Since then, Apple fans have been pranking that Starbucks asking for 4,000 lattes! Fast Company has followed up with the barista who unknowingly answered Jobs’ call. Def worth a watch & a read. Such fun to watch this video & experience the nostalgia of hearing him say “widgets” vs apps etc!
Selections from a really thoughtful post by Michael Lummus below detail why it might be best to take on the strengths of one’s competition vs attacking their weaknesses. Lummus connects this to a recent Samsung tv spot challenging Apple as a proof point for how powerful transparency can be when Sun Tzu’s traditional military strategy is reversed.
One of my favorite ads this year was produced by Samsung in support of its Galaxy S3 smartphone. (Full disclosure: I own a Samsung Galaxy S2.) Apart from the well-executed humor, what I like best about the ad is textbook application of a new art of marketing war: Attack your opponent’s strength.
Samsung takes the raving fan mentality of Apple customers, the hipness of its culture and the increasing popularity of its products and turns them over head. The ad humorously satirizes long lines for product launches, inconsequential new features and (perhaps most effectively) attempts to squash the hip factor with two parents who confirm with their line-holding son, “This is the line for apps, right?” In essence, Samsung’s message is that Apple products have reached a level of mainstream success that should make counter-culturistic hipsters look elsewhere.
So in war, the way is to avoid what is strong and to strike at what is weak.
The Art of War, Sun Tzu
To be clear, I’m not asserting that Sun Tzu is wrong or obsolete. Understanding and exploiting the competition’s weaknesses is still a critical arrow in the marketer’s quiver.
Attacking a competitor’s strengths doesn’t entail developing those strengths yourself. Rather, it is about discrediting that the strengths actually exist or hold value. One is unlikely to beat a competitor at its own game, so the objective is to change the game to play on a different field, a field defined by you.
Samsung adeptly achieves this with humor, something practitioners should note. Consumers don’t respond well to harsh negativity and it doesn’t make the case for your brand either.
But what attacking your competition’s strengths does prompt is reconsideration of current opinions and buying choices to open conversation about your brand. More than anyone, current customers of a competitor know the weaknesses of what they own. Ultimately, they have chosen to endure the weaknesses in favor of the strengths. If the strengths themselves become questioned, however, the overall purchasing decision can be reopened. That is the objective.
As with any tactic, consider all options carefully before employing, reminded by Tzu that a skilled commander seeks victory from the situation. But the next time you find yourself on the defensive, consider attacking your opponent’s strength.
Thanksgiving 2012 broke records and is now the most instagrammed day ever with as many as 226 uploads / sec, accumulating 10 mil posts over the day with holiday-related tags!
what if i bought a sidekick, reactivated my myspace account, put a pink streak in my hair, dated androgynous dudes in emo bands, and became a scene queen? what if people google “the black audrey kitching” and my tumblr pops up? is any of this still relevant in 2011?
hahahaha ultra short term nostalgia! i miss my kick! the sound of it clicking back into the position was so clacky and soothing. also it was a pretty badass texting MACHINE. and it really could hop around myspace. ugh, in a gross way, i miss you myspace era!
Berlin’s startup and app development landscape extends far beyond Soundcloud — it’s best known app. Clips from this really great piece from RWW, both explain how and why the startup scene in Berlin seems to be growing with a particular strength in visual equity and also providing some specific fruits of this cultural and tech explosion:
“The new-generation startups and their founders no longer shoot for successful companies in their country (or in Europe), their mission is pure world domination,” says Reber. Reber says that Berlin startups who emphasise design “live perfection,” something he sees as a key to success:
“Users can see the passion of the team behind their products. That’s my number one advice for everyone; take the time you need to create the best result you’re able to create, forget ‘release early, release often’ and move to ‘It’s done, when it’s done’.”While for a long time it was regarded as the home of ‘clone’ startups that copied successful American ideas, Berlin’s reputation is changing, and a unique flair for design is helping to drive that message forward. Indeed, 6Wunderkinder posted a ‘call to arms’on its blog earlier this month when it called on fellow startups in the city to ‘Stand up’ and declared that “The anti-copycat revolution starts now”:“We’re now in an era of immense innovation and, in the words of Dylan, the times they are a-changin’. Germany, and in particular Berlin Mitte, is growing organically once again – in a crazy, outside the box kinda way. Fresh ideas are now finally bringing fresh money.”
Some particular examples of killer design in startups coming from Berlin right now:
- EyeEm is a photo sharing app that takes a little bit of Instagram, a pinch of Color and a sprinkling of Photovine and creates a new way of sharing photos that automatically adds context based on who you’re with, where you are and what you’re photographing. A beautifully simple interface makes some powerful behind-the-scenes technology easy to understand for anyone. While its location-centric approach to photo sharing might not be for everyone, there’s no denying that it’s a beautiful app to look at and use.
- WahWah.fm (pictured above) is an app that allows you to share the music you’re listening to on your iPhone with other people, so that they listen to exactly the same thing as you. It’s something of a Turntable.fm for people on the go, creating a radio station right from your phone. The design flair in the interface is stunning.
- Wunderlist from 6Wunderkinder is a cross-platform to-do list service that shuns the usual functional look of the genre for something a lot more stylish. (pictured above)
- SoundCloud is perhaps the best known Berlin startup right now, and the UI for its social audio platform is a thing of beauty. Just look at these example shots from its iPhone app, for example.
- There are many more examples out there, Readmill, which we praised for its looks just this week, for example. There are others which we can’t mention yet, as they want to keep below the radar. However, Amen and Gidsy (both yet to officially launch) are getting tongues wagging in the cafes of Berlin amongst those who have used them.
Even Nokia use iPhones.
IRONY. i’m actually not sure this is even an iphone, but either way it could be. see my tags for my thoughts on this.
You need to watch this video interviewing Forecast Founder / CEO & Designer Rene Pinell. Firstly, because it’s fascinating and concerns a new awesome app on the location based scene. Secondly, because there’s a hilarious and unexpected twist at the end that reveals how reporters likely feel about tech / social innovation.
Forecast is a really awesome app that tells friends where you’re going. I am very intrigued by Rene’s previous app Hurricane Party as well, which let’s you discover parties and tell friends about parties you’re throwing. Hurricane Party has the potential to fit right into (and arguably already has) social life in an organic way, allowing friends to notify one another and locate cool stuff that’s happening.
Forecast— still in beta testing — takes it one step further and predicts where you’re likely to go based on your location check in habits. It leverages the sort of “what’s the point” Foursquare check in data and provides insight into what’s likely so it can be used for social planning. By the time you check in somewhere with Foursquare it’s often too late for friends to coordinate and we all know the social media induced angst that can create. If you’ve been spared it goes something like this:
Friend A: I’m at X location fsq/linkydinkdink with Friend B, C, D, and E! yay for us and this band / these drinks / generic awesomeness!
Friend F: sadness. I wanted to go to that but didn’t know that anyone else did.
Friend G: you douches, I work a block away from there and am now home. WHY DIDNT YOU TELL ME? lol #resentful
Friend H: I was there last week, love it! Have a mojito for me. #jealous!
Friend A: [with delay probably] Oh come here now you guys wooo #awesomeness #notawareofinconveniencingothers!
Friends G/ F-Z: no we are already home / traveling / working / chilling somewhere equally awesome slash awesomer #wishyouplannedaheadmore
So as you can see, Forecast is filling a crack in the social zeitgeist that you may not have realized existed. I love how it’s more about the behavioral insight than it is about the location-based check in data, and that’s why I’ll be jumping in as soon as it hits android.
*Also in this video the interviewer from the Weather Channel in the red dress TOTALLY rolls her eyes at him. She’s going to regret that! So unprofesh, so hilarious!
This is the story of the failure of Blippy, a product that launched in private beta in December of 2009 and that we breathlessly fawned over again, and again, and again and again (and again and again …).
“Imagine being able to see everything your friends buy with a credit card as they do it,” MG wrote. “This not only tells you what kind of things they’re actually into (rather than someone just saying they like something), but also other information like how cheap they are, as well as where they actually are at a given time.”
What we failed to ask was, “Who cares?”
If this is fake it’s excellent. If it’s real it’s even better.
Oh look, it’s a smarter and more interactive version of American Apparel’s Lookbook! We all know that the “trend” of social shopping is here to stay, and Uniqlo has executed on Facebook in a smarter way than I’ve seen it done by a fashion brand so far. Well done!
Users can like and dislike looks on Facebook and any item can be purchased by clicking “Buy The Look” — which redirects you to the store site. It appears that all the user-generated looks are rigorously moderated for legitimacy (eg. are they a Uniqlo product) and it appears that comments are also moderated.
The site is translated into 7 languages so far but it seems that the Facebook app is not (can’t confirm). Also, rumor has it that the brand is going to extend UNIQLOOKS to mobile in March with an iPhone app (scoop via www.thedrum.co.uk).
Great work by Uniqlo is not news— here’s a bit of an archive of past work. Still, this is pretty impressive. Most exciting of all to me is the way that the models’ / consumers’ personal social links are included within the site and app. Very, very cool and user-friendly.
I’m very curious who the AOR / digital agency on this work was? Any tips would be appreciated!!!
The total mobile app market anticipated to be worth $25 Bil by 2015!
A new report from MarketsandMarkets indicates that the total global mobile applications market is expected to be worth $25 billion by 2015, up from about $6.8 billion in 2010, with a compound annual growth rate of 29.6 percent from 2009 to 2014. Apple’s App Store is projected to hold nearly 20.5 percent of the global market by 2015. Though Asia is the largest market in terms of mobile app downloads with 36 percent, North America led the market since 2009 with a 41.6 percent revenue share. The European mobile applications market stood at $1.2 billion in 2009, but is expected to become the largest market by 2015 at $8.4 billion and growing at a CAGR of 33.6 percent from 2010 to 2015.
(Source: TechCrunch, 1/18/2011)
Or in other words:
if this is news to you, you might be living under a rock! still, nice benchmark #s. now the question is, what phone will you have in 2015?