In an extremely important court decision, a New York federal judge ruled in favor of Google’s YouTube in a defense against Viacom’s $1 billion copyright infringement lawsuit on Wednesday. Viacom claimed that YouTube knowingly ignored the tens of thousands of videos uploaded to the site that included copyrighted materials owned by the music and entertainment company.
I believe that the industry’s survival also depends greatly on its ability to adapt to audience behaviors and desires. We now live in a world where people demand access to content they want, instantly, and enjoy paying homage in active ways through mash-ups, compilations, spoofs and other incorporations and interpretations of the copyrighted material that they love. Smart companies, in my opinion, have accepted this and are finding ways to leverage this enthusiasm for their content into sales, PR, and otherwise positive brand affinity. It’s worth noting that YouTube has created Video Identification, a filtering technology that helps to identify copyrighted material when it is uploaded to the site. Also, YouTube itself has become a powerful platform in increasing entertainment industry revenues, allowing record labels to sell song downloads directly from videos on their platform…..
such a thoughtful blog post from Tarah. I cannot recommend it highly enough. Mostly agree with everything he says. This is big news, you guys— for me personally as a creator of content & believer in open source (literally/ creatively / metaphorically) but also for our industry & future.