zeitgeist on ice

Vid Post

so Warby Parker pretty much wins the internet today. After a call with customer service, Kevin (@mister_wang) tweeted about having a crush on the service agent he was just talking to about his glasses. The two of them happen to share a birthday and he wanted to know how to find her.

Brilliantly, they quickly had her make a video. Um, win! I REALLY HOPE THEY GO OUT. This is too cute and also super smart. The community of glasses nerds that love the brand has been rallying around this and everyone is loving it and what’s not to love— love, glasses, geek crushes on a Thursday afternoon. Flawless execution, Warby!

Link Post

Can Tumblr embrace ads without selling out?

As much as I love them, Tumblr has really been sleeping on opportunities to evolve their business model and approach to brand integration. It’s great that they’ve finally introduced more “ad” units, and I think the way theyre approaching it is certainly close to the ethos of their community.To answer the article’s headline - I’d say yes, it’s possible to embrace a pay-for-eyeballs model without “selling out,” but it’s frustrating how long it’s taken for them to get to this point. Just like there’s danger in being too cavalier with monetization, it feels like there’s also danger with being too cautious and that’s what I worry about for Tumblr. If the content bar is set high enough, it doesnt matter if it’s brand-seeded or organic in origin.

Posted July 13, 2012 at 3:09pm in tumblr startup monetization money ads advertising content emerging media ny times article brands selling out

Vid Post

scottwsparks:

This music video for ‘Get By’ by Delta Heavy has to be the most creative piece of content I’ve seen all year. I’m now officially a huge fan.

Love this!!! What’s that game with the faces called? I so remember playing it!!

Posted May 23, 2012 at 11:27am in Video Music Stop motion Creative Content Making things Childhood Games

Quote Post

In an extremely important court decision, a New York federal judge ruled in favor of Google’s YouTube in a defense against Viacom’s $1 billion copyright infringement lawsuit on Wednesday. Viacom claimed that YouTube knowingly ignored the tens of thousands of videos uploaded to the site that included copyrighted materials owned by the music and entertainment company.
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I believe that the industry’s survival also depends greatly on its ability to adapt to audience behaviors and desires. We now live in a world where people demand access to content they want, instantly, and enjoy paying homage in active ways through mash-ups, compilations, spoofs and other incorporations and interpretations of the copyrighted material that they love. Smart companies, in my opinion, have accepted this and are finding ways to leverage this enthusiasm for their content into sales, PR, and otherwise positive brand affinity. It’s worth noting that YouTube has created Video Identification, a filtering technology that helps to identify copyrighted material when it is uploaded to the site. Also, YouTube itself has become a powerful platform in increasing entertainment industry revenues, allowing record labels to sell song downloads directly from videos on their platform…..

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Tarah’s Digital Life: I fully support the court ruling that YouTube didn’t infringe Viacom’s copyrights. My thoughts:

such a thoughtful blog post from Tarah. I cannot recommend it highly enough. Mostly agree with everything he says. This is big news, you guys— for me personally as a creator of content & believer in open source (literally/ creatively / metaphorically) but also for our industry & future.

zeitgeist on ice

a cross section of the vast tundra of the hinternetz for delights to preserve the best of technology, advertising, art, design, startups, gaming & theory on ice

Can Tumblr embrace ads without selling out?

a cross section of the vast tundra of the hinternetz for delights
to preserve the best of technology, advertising, art, design, startups, gaming & theory on ice